►
7 Smart Habits of Top Agents
►

 The Income-Based Approach To
Real Estate Marketing
► Publishing Opportunities
► TREBStore.com
► RealEstateBook.com

Advertise With Us
Want to advertise in the
Real Estate Book? ► Get Started Today

We Help You Stand Out From The Crowd.
Top Agents Stand Out With Extensive Local Market Distribution
•



 LOCAL MARKET DISTRIBUTION
IS CONSISTENTLY RANKED
AS THE MOST IMPORTANT
REASON TO ADVERTISE

Real Estate Is Local
•




 NATIONALLY, HOME BUYERS MOVED A MEDIAN OF ONLY 12 MILES FROM THEIR PREVIOUS RESIDENCE
•

 9 OUT OF 10 CATALOGS ARE PICKED UP BY CONSUMERS EVERY MONTH

2009 Study of Home Buyers & Sellers – National Association of Realtors (NAR)



of Home Shoppers Used Magazines Throughout Their Entire Home Shopping Process
 
HERE ARE THE TOP 3WAYS HOME SHOPPERS
USE MAGAZINES DURING THEIR SEARCH...
•


 AS A RESOURCE FOR
CHOOSING A NEIGHBORHOOD
•


 TO SEARCH FOR HOMES
IN A SPECIFIC NEIGHBORHOOD
•


 TO SHOP FOR HOMES BEFORE
ENGAGING A REAL ESTATE AGENT



The Real Estate Book Is
A Color Catalog of Homes

1.
DRIVES TRAFFIC TO YOUR WEBSITE
2.
GENERATES PHONE CALLS

BILLION CATALOGS WERE SENT TO U.S. HOUSEHOLDS. THAT'S ABOUT 56, FOR EVERY MAN, WOMAN AND CHILD
November 2009 article inMercury News – Silicon Valley, CA
OF CATALOG RETAILERS SAY PRINT INFLUENCES AT LEAST HALF OF THEIR ONLINE SALES
Key Catalog/Multichannel Issues Survey conducted by Vovici EFMin late 2009



Consistently Ranked Among The Top Real Estate Websites

©2009 comSource, Inc.
Geography: United States (All Locations)
December 2009 - published 1/13/2010
Total Unique Visitors
Average
Daily
Visitors
Total Minutes
Total Pages Viewed

Total
Visits
1
 Move Network
7,082
443
145
235
17,243
2
 ZILLOW.COM
5,255
369
94
94
13,330
3
 Yahoo! Real Estate
5,104
243
24
33
7,859
4
 Trulia Network
3,954
247
65
88
9, 052
5
 AOL Real Estate
3,497
189
14
25
6,082
6
 Homes.com & ForRent.com
3,243
159
38
66
5,637
7
 MSN Real Estate
2,784
135
9
13
4,382
8
 RENT.COM
2,250
109
23
32
3,755
9
 Primedia Apts./Rentals Network
2,144
101
23
33
3,513
10
 NCI Interactive (RealEstateBook.com)
2,005
85
7
10
2,717
11
 ZIPREALTY.COM
1,580
141
54
78
5,396
12
 Apartments.com Sites
1,452
68
13
24
2,360
13
 LoopNet Sites
1,271
67
18
28
2,322
14
 MYNEWPLACE.COM
1,229
55
8
14
1,845
15
 REMAX International, Inc.
1,214
64
21
34
2,200
16
 HOMEGAIN.COM
970
39
1
3
1,251
 
 
MILLION ADDITIONAL UNIQUE USERS CAN ACCESS YOUR LISTINGS THROUGH OUR NETWORK OF OVER 25 PARTNER SITES, LIKE...
 
•
 ZILLOW.COM
•
 YAHOOREALESTATE.COM
•
 TRULIA.COM
•
 UNIQUEHOMESMAGAZINE.COM
•
 GOOGLEBASE.COM
•
 HOMEGAIN.COM
•
 BOBVILA.COM
•
 GLOBE&MAIL.COM
 
NCI Interactive includes our suite of integrated real estate websites featuring resales, new homes, luxury homes, rentals, home improvement and decorating.



Top Agents Stand Out Online @ RealEstateBook.com



 
EXTEND YOUR REACH TO A WHOLE NEW SET OF BUYERS IN ONE CLICK!

You and home shoppers can easily post & share your listings with your friends on Facebook. Then, they can share it with their own network of friends.

Every time someone connects to your listings through Facebook, it extends your reach to their network of friends.
 



Top Agents Stand OutWith Home Sellers by Showcasing Their Marketing Skills
   
HOME SELLERS HAVE HIGH EXPECTATIONS FOR AN AGENT’S
MARKETING SKILLSIN FACT...

•

 IT’S THE #1 REASON THEY CHOOSE
AN AGENT
   
•



 AND, A LACK OF MARKETING SKILLS IS THE #3 REASON THEY FIRE AN AGENT (OR LET THE LISTING EXPIRE & GIVE IT TO ANOTHER AGENT)

2010 Independent Study of Home Sellers – Network Communications, Inc. (NCI)



Insights From The Seller/Agent Comparison Study
 
SELLERS AGENTS
How important was an agent’s ongoing advertising program in your selection of an agent to sell your home? How important is your ongoing advertising program to sellers as they are selecting an agent to sell their home?
EXTREMELY IMPORTANT
52%
 EXTREMELY IMPORTANT
35%
VERY IMPORTANT
23%
 VERY IMPORTANT
35%
IMPORTANT
15%
 IMPORTANT
20%
SOMEWHAT IMPORTANT
5%
 SOMEWHAT IMPORTANT
9%
NOT IMPORATANT
6%
 NOT IMPORATANT
1%
 
•


 MOST AGENTS & SELLERS AGREE THAT AN AGENT’S ADVERTISING PROGRAM IS VERY IMPORTANTWHEN SELLERS SELECT AN AGENT.
•

 HOWEVER, COMPARED TO AGENTS, 17% MORE SELLERS CONSIDERED IT VERY IMPORTANT. THUS, REVEALING A DEEPER VALUE.



 
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